Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Following are the techniques used in modern day digital marketing world. Web App Sol specialize’s in the practice of cost effective and results orientated campaigns to bring results.
- Social Media Marketing
- Web Traffic
- Content Marketing
- Social Video Marketing
- Email Marketing
- Marketing Strategy
- Web Analytics
- Influencer Marketing
- Local Listings
- Domain Research
- Mobile Advertising
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An organization’s strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
A local business listing is an online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners are allowed to create free business listings.
Mobile marketing is marketing on or with a mobile device, such as a smart phone. … In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”.
Web analytics is the measurement, collection, analysisand reporting of web data for purposes of understanding and optimizing web usage. … Web analytics provides information about the number of visitors to a website and the number of page views.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing
INCREASE WEB TRAFFIC
Have you struggled to increase your website traffic, even though you’ve tried every “method” out there?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
SEARCH ENGINE MARKETING
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
SOCIAL MEDIA MARKETING
Social media marketing refers to the process of gaining traffic or attention through social media sites.Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
SEARCH ENGINE OPTIMIZATION
SEO stands for “search engine optimization.” … All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.